As a follow-up to my restaurant post, Chuck S sent me a link to an article that TIME wrote about this same complaint (Thanks, Chuck!).
Here's a snipet:
Big Chain Restaurants' New Small Portions
by: Joel Stein
It's the big gulp theory. The basic laws of restaurant economics state that meals keep getting bigger because food is cheap and fixed overhead--staff, rent, equipment--is the same no matter how much is piled on your plate. So giant servings are a win-win: you pay a little extra for a lot more food, and the restaurant makes extra profit. It's the same rule that created tubs of movie popcorn, venti-size coffee cups and Burger King's Meat'normous Omelet Sandwich. It's why no restaurant will ever give you a reasonably sized stack of pancakes.
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